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About — Driving innovation in franchising

MyAFSA — My Australian Franchise Support Alliance, is unique, nothing (to our knowledge) like it exists anywhere else. It is an Australian creation.

MyAFSA is an exciting development in franchising for Aus and NZ — it will help the industry take the next important step, in innovation and thought, it is unlike anything seen to date — it’s an alliance of like-minded people. Getting involved makes complete sense.

It employs elements of easy to digest video learning, social media, leaderboard (skill based) activities and a unique awards program to bring something innovative. We love empowering members to Learn, Grow, Succeed.

We are Australian and NZ focussed (enabling a better outcome, without the ‘noise’ of others), we are not an association — but a business like yours. We are membership based.

We complement, add to, and support - Leading innovation strategies and cohort concepts ...

Executive Members gain exceptional leadership benefits upon joining. They participate in cohort activities. Other members gain exceptional benefits also. We have the Australian & NZ EM of the year Award worth $1,000 in travel benefits.

We have a $2,000 Business Assistance Award for usual franchisee and franchisor related members and their content. Help us grow this. *Terms Apply.

Our usual members can be anyone connected with franchising, such as franchisees, franchisors, advisors (legal an accounting) and other experts. Friends of franchising are eligible to join under the category of “other”.

We provide exclusive video-based content etc., that is relevant, informative, wide ranging and essential to good business. We complement any franchise system and we offer:

  • An exclusive, curated video (eventual) bonanza focused on practical, high-value learning.
  • A unique Executive Member program for industry leadership and recognition.
  • Cross-Tasman reach, connecting professionals across Australia and New Zealand.
  • Community-driven growth through collaboration, awards, and interactive events.
  • Independent, non-political platform free from industry bias.

See below for how it works.

Frequently asked questions — General

If I sign in for free, will I be charged?

No. You will only be charged once you become a paid subscriber. Renewals are automated.

Click here to view our simple guide for creating videos. We value more so the essence of your content, so it is up to you how much editing you do – but a polished video is not necessary.

You can download the MyAFSA logo below. Members are encouraged to add the logo to their email signature or other communications to signal their affiliation with the MyAFSA community.

  • Email signature logo – 480×108
    Standard | White
  • Digital use – 768×173 (suitable for websites or digital documents)
    Standard | White
  • Large digital – 1200 270 (presentations or larger placements)
    Standard | White
  • High-resolution – 2000×450 (best for print or high-resolution use)
    Standard | White

Tip: Use the standard logo on light backgrounds and the white logo on dark backgrounds.

Yes, unless you terminate your subscription, your subscription will automatically renew. Your membership fee will be at the ordinary (non-discounted) amount for your membership type.

Yes, a tax invoice (once you pay to join) will be available on your MyAFSA dashboard.
In order to become involved, you must meet our criteria. You can contact us below to find out more. You must have a passion for franchising and have significant experience. Places are limited to 6 in each state/region. Positions last for 2 years.
Yes, you can join if based outside these two countries.

Yes, you can still join. Just select the membership category that best suits you – which will probably be “other”.

We have two Leaderboards. One is for the EM’s and the other is for franchisees or franchisors or their staff. They work by allocating points to skill and effort that you contribute. See the dashboard for more information.

We have two types of Awards. One is for the Executive Members. The other is for franchisees and franchisors (and staff) who contribute online as paid members. Awards commence each mid-year and are awarded the following mid-year. First commencing 2027.

Frequently asked questions — Executive members

Who can become an EM?
Anyone is eligible, as long as they meet our selection criteria. There are only 6 available places in each state/region. You must have significant experience in franchising. Contact our HQ to find out more.
We have minimum obligations – which are not significant. However, the more you create the better off you will be.
They should range between 5 – 10 minutes only. We reserve the right to approve all content.
They can be as long as you wish – but should at least be a minimum of 250 words for a blog and 80 words for a news article. We reserve the right to approve all content.
They can be as long as you wish – but should at least be a minimum of 250 words for a blog and 80 words for a news article. We reserve the right to approve all content.
Content will always be assessed on its merit by us. If considered of poor value or is fake news, it may lead to disqualification. Such content would reflect poorly on the member.
They last for 2 years.
The position if EM will become available for others and this will be seen on our home page.
As an EM, you will participate in regular meetings with our CEI who will chair meetings and provide further value for you!
It is no different to our other Leaderboard – the more effort you implement the more points you will gain and the greater your position will rank.
Yes, we are the first to introduce the concepts as they are presented and seek to have people from different brands and backgrounds contribute and compete.

Frequently asked questions — Franchisees, franchisors & more

What is the cost of my usual membership?
See the pricing page for more information.
For paid membership, you are equipped to use the full features of the site, except you cannot post videos.
This is for franchisees, franchisors and anyone employed at such a business.
Through the Leaderboard that is designated for you, you will gain points (see the dashboard) for your participation in our site. For example, news and articles that you create, and which are approved, will help build points towards becoming first placed.

The time for giving the award will be around mid-year. First commencing 2027.

They can be as long as you wish – but should at least be a minimum of 250 words for a blog and 80 words for a news article. We reserve the right to approve all content.
Content will always be assessed on its merit by us. If considered of poor value or is fake news, it may lead to disqulification. Such content would reflect poorly on the member.

Frequently asked questions — Advisors (legal, accounting & more)

What is the cost of my usual membership?

See the pricing page for more information.

For paid membership, you are equipped to use the full features of the site, which allows you to post videos and other content.

We are not like LinkedIn – we are the “You Tube” of franchising.

Yes, they will be able to see your contribution and if they are impressed by your content, they may contact you.

Pricing

Early Bird Special – Join for $50

Limited-time pricing before reverting to the 75% launch offer

Click the “Annually” pricing tab below to secure the early bird deal.

Free trial

Limited access to explore the site.
$ 0 Per month
  • Explore a preview of Australia’s leading franchising knowledge hub
  • Watch sample content and see how members learn and connect
  • Join free today and unlock more with a full membership anytime

Franchisee, Licensee, or their Employee

Have your say. Contribute your own video knowledge and written articles (news etc.)
$ 33 Per month
  • Access invaluable, franchise-focused educational content and insights
  • Learn directly from industry leaders and expert advisors
  • Be in the running for the $2,000 Franchise Assistance Award

Franchisor, Licensor, or their Employee

Have your say. Contribute your own video knowledge and written articles (news etc.)
$ 33 Per month
  • Access invaluable, franchise-focused educational content and insights
  • Learn directly from industry leaders and expert advisors
  • Be in the running for the $2,000 Franchise Assistance Award

Other/SME

Have your say. Contribute your own video knowledge and written articles (news etc.)
$ 33 Per month
  • Access invaluable, franchise-focused educational content and insights
  • Learn directly from industry leaders and expert advisors
  •  

Advisor (Legal/​Accounting/​Expert)

Have your say. Contribute your own video knowledge and written articles (news etc.)
$ 66 Per month
  • Showcase your expertise and reach the franchising community nationwide
  • Build your professional profile through exclusive, member-only videos
  • Gain access to our exclusive Advisor directory seen by our members

Free trial

Limited access to explore the site.
$ 0 Per month
  • Explore a preview of Australia’s leading franchising knowledge hub
  • Watch sample content and see how members learn and connect
  • Join free today and unlock more with a full membership anytime

Franchisee, Licensee, or their Employee

Have your say. Contribute your own video knowledge and written articles (news etc.)
$396
$ 50 Early Bird Special
Join now for $50 before pricing returns to the 75% launch offer ($99).

Renews at $396 incl. GST per year.
  • Access invaluable, franchise-focused educational content and insights
  • Learn directly from industry leaders and expert advisors
  • Be in the running for the $2,000 Franchise Assistance Award

Franchisor, Licensor, or their Employee

Have your say. Contribute your own video knowledge and written articles (news etc.)
$396
$ 50 Early Bird Special
Join now for $50 before pricing returns to the 75% launch offer ($99).

Renews at $396 incl. GST per year.
  • Access invaluable, franchise-focused educational content and insights
  • Learn directly from industry leaders and expert advisors
  • Be in the running for the $2,000 Franchise Assistance Award

Other/SME

Have your say. Contribute your own video knowledge and written articles (news etc.)
$396
$ 50 Early Bird Special
Join now for $50 before pricing returns to the 75% launch offer ($99).

Renews at $396 incl. GST per year.
  • Access invaluable, franchise-focused educational content and insights
  • Learn directly from industry leaders and expert advisors
  •  

Advisor (Legal/Accounting/Expert)

Have your say. Contribute your own video knowledge and written articles (news etc.)
$792
$ 50 Early Bird Special
Join now for $50 before pricing returns to the 75% launch offer ($198).

Renews at $792 incl. GST per year.
  • Showcase your expertise and reach the franchising community nationwide
  • Build your professional profile through exclusive, member-only videos
  • Compete for Advisor of the Year recognition and grow your client network

Explore our site. You can join for free and will then have limited access to explore.

Become a paid member today to gain full access ...

Membership lasts for 12 months. We are the next evolution in franchising and business. Have any queries? Contact us below.