In this online meeting, Steven Clare (CEI) chairs the first NSW Executive Member meeting with Jamie Buttigieg, Ozbay Djemal and guest speaker Chris Waters (of Watershed Brand Lab) who discusses his approach to design and branding.
Branding is a critical issue for any franchise.
Watershed and Chris Waters act as a strategic partner (based in NZ) to assist in the full development of the brand strategy and the brand story. This can evolve in time as the network evolves.
Chris sites an example of how it is important to have consistency in branding and that this is telling a story for the client. This is an insightful look into the complexities of design and branding – as Chris sees it.
If you have a similar story about your business, we would like to hear from you!